Originally from England, George Baxter has 6 years of experience in global admissions strategy, guiding hundreds to top universities like Harvard, Yale, and Princeton. A Harvard graduate in Sociology with a secondary field in African American Studies, George's diverse academic journey included involvement in musicals, orchestras, and choirs. After earning his M.Sc. in Public Policy from University College London (UCL) with Dean’s List honors, he returned to education. Since 2016, George has crafted personalized admissions strategies, dedicated to helping each student achieve their college dreams.

As the Operations Lead at Indigo Research, Mahek ensures the seamless running of day-to-day operations and manages a team of over 170 mentors. With a background in management consulting, CSR, and research, Mahek brings a wealth of experience to her role, having conducted fieldwork and primary data collection in Pakistan for her Master's dissertation at the University of Birmingham, where she studied youth voting behavior.