Live Webinar / UK

Understanding Digital Marketing Trends

Join us for an insightful session on the latest trends in digital marketing.

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November 1, 2025
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14:00
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Webinar Overview

This webinar will cover the most significant trends in digital marketing for 2024. We will discuss the impact of AI, social media changes, and consumer behavior shifts.

Key Takeaways

  • Understanding AI in marketing
  • Effective social media strategies
  • Consumer behavior insights

Meet Your Speakers

Mahek Toosy
Head of Operations

As the Operations Lead at Indigo Research, Mahek ensures the seamless running of day-to-day operations and manages a team of over 170 mentors. With a background in management consulting, CSR, and research, Mahek brings a wealth of experience to her role, having conducted fieldwork and primary data collection in Pakistan for her Master's dissertation at the University of Birmingham, where she studied youth voting behavior.

Irma Encarnación
‍Former Associate Director of Admissions at Dartmouth

Irma Encarnación is a Former Associate Director of Admissions at both Dartmouth College and Barnard College. With fifteen years of experience in reading and making decisions on thousands of applications at some of the most competitive U.S. universities, she brings a wealth of expertise to her role. Beginning her career by guiding students through the college application process, Irma later transitioned to applying a strengths-based counseling lens to her admissions work. She is deeply passionate about creating pathways and uncovering possibilities for the next generation of learners.

Throughout her career in college admissions, Irma led initiatives such as alumni engagement, multicultural recruitment, communications, event planning, and diversity, equity, and inclusion (DEI) efforts for undergraduate students. In her most recent role as a core member of Spencer Stuart’s Education and Social Impact practice, she collaborated with organizations to identify and recruit executive leaders in education reform, nonprofit, and higher education sectors.

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